Dreamed Up By You, Made by OUAI - After working with 150 community members over one full year of testing, we created a do-it-all curly hair cream for all curl types-from curly to coily and fine to thick. OUAI Curl Cre style cream defines curls, delivers frizz control, and adds shine. | This Is What Cremes Are Made Of - This hair styling cream is carefully formulated with linseed and chia oil work to form and shape curls, control frizz and help protect hair from humidity while Coconut oil helps to seal damaged cuticles and hydrates. Then we add babassu oil for hair to condition, soften, and enhance shine. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Made For Effortless Routines - All OUAI hair care products including this curl defining cream are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. | Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly - no glam squad needed. Use this curling cream on wet or dry hair in any routine, from twist-outs to wash-n-go's, for soft and defined curls. Unlike other hair curl cream, there's no residue, sticky fingers or crunchy curls.