Wash Your OUAI To A Happy Medium - If your hair type is stuck in the middle, this sulfate-free shampoo will nourish, strengthen and add shine to medium strands. | Does Your Hair Feel Like The Middle Child? - Hydrate, nourish and strengthen your hair with this reparative shampoo. Formulated with Babassu oil to add weightless hydration to your hair and scalp and Coconut oil to strengthen hair by sealing split ends to reduce breakage. Anti-frizz hydrolyzed keratin is added to reduce flyaways while Kumquat fruit extract leaves hair with a shiny finish. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Made For Effortless Routines - All OUAI hair care products including this moisturizing shampoo are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. | Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly - no glam squad needed. Wet hair, lather up with our hydrating shampoo and rinse clean. Follow up with OUAI Medium Conditioner for hydrated, smooth hair.