OUAI Thick Shampoo. Been dreading this all week? OUAI Thick Shampoo is a rich, moisturizing shampoo that intensely hydrates, strengthens, and detangles thick, dry hair while smoothing frizz and flyaways. Made with keratin, marshmallow root, shea butter, and avocado oil to cleanse without stripping, leaving hair with a smooth, healthy finish. | OUAI Thick Conditioner. Want to get rich quick? This moisture-rich conditioner adds deep hydration and slip for a seamless detangle, leaving hair frizz-free, smooth, and OUAI more manageable. So you can cancel that blowout appointment. | OUAI Means Yes. In that casual Parisian way. OUAI is about being better IRL than on Instagram. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Ingredients That Get The Job Done. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet. | For Real Life, For Real People. Celebrity stylist Jen Atkin had used every product on the market but couldn't find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly - no glam squad needed.

Rich, Moisturizing Shampoo - Been dreading this all week? This hair strengthening shampoo calms dry, thick hair while fighting frizz and smoothing every strand so you can look forward to wash day. | Moisture So Rich You'll Need a Prenup - This keratin shampoo fights frizz and tames flyaways with the help of marshmallow root to detangle and prevent hair from coiling. Shea butter delivers deep hydration while avocado oil coats your hair to prevent breakage. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Made For Effortless Routines - All OUAI hair care products including our thick hair shampoo and conditioner are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in our anti-frizz hair products and leave the bad stuff out, without ever sacrificing quality. | Live Life Your OUAI - OUAI offers luxury hair products like this sulfate-free shampoo at affordable prices that are user-friendly - no glam squad needed. Wet hair, lather up and rinse clean. Follow up with OUAI Thick Conditioner. Moisture all the OUAI up.

Leave In Conditioner for All Hair Types - A multitasking deep conditioner mist for every occasion. It protects hair from heat/UV damage, smooths split ends and frizz and detangles and conditions every strand. A few sprays will keep your hair from acting knotty. | Apple Cider Vinegar Shampoo for Itchy Scalp and Product Build Up - Finally, a Detox that doesn’t suck. Get rid of product and hard water buildup, dirt and oil with this 1-2x week clarifying shampoo. Here's your fresh start, see you next week. | Rich and Restorative Hair Masque - This rich and effective mask acts like a deep conditioner that will leave your hair feeling smoother, softer and stronger from the first use. It heals split ends and makes strands more resistant to future damage. | Exfoliating Scalp & Body Sugar Scrub - This rose-scented exfoliating scrub gently removes product buildup from your scalp and body while softening and balancing your skin's moisture level. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.