Semi-Permanent Hair Color: Extreme Blue Coloring Conditioner is perfect for creating a true blue hue with light oceanic undertones on platinum or light blonde starting shades | Vegan & Cruelty-Free Dye: An easy, damage-free way to achieve bold vibrant color with our gentle, award-winning, vegan and cruelty-free pigmented conditioners | Gentle Color Depositing Conditioner: The deposit-only formula works well on many shades. Results will vary on hair that hasn't been dyed, processed, bleached, or pre-lightened; They do not contain ammonia, bleach, or developers and will not lift or lighten your existing hair color | Deposit-Only Formula for Temporary Hair Color: For best results on gray hair, apply to clean dry hair and saturate strands thoroughly; While processing, cover hair with a shower cap and use a blow dryer on medium heat to soak up as much pigment as possible; Full coverage is not guaranteed | Easy Application: Apply a generous amount of coloring conditioner to clean, dry hair using gloves (for best results), and let sit for 10-15 minutes; Rinse until water runs clear, and use dark towels to absorb any residual color; Lasts for 2-20 washes