THE PIPERWAI TRIBE: PiperWai is a tribe of rebels who believe natural is better, don't accept the status quo, and chase their dreams. They're explorers, inventors, and creators, with a passion for healthy living and doing things differently. From athletes, to business men and women, and everyone in between. PiperWai is for you. OUR STORY: It all started when Jess Edelstein decided she'd had enough of the struggle with harsh, chemical ingredients in typical deodorants that irritated her sensitive skin. There had to be better way to stay dry and odor free. So she set out to invent her own formula from completely natural ingredients that aren't "powder fresh" and wouldn't burn or rash. She found the answer in her own kitchen mixer, using activated charcoal, essential oils, and natural moisturizers. To test it out, she shared it with her best friend Sarah Ribner who took it on a trip to South America. It held up trekking through the hot and humid weather, and by the end of her trip, Sarah was a believer. Sarah and Jess banded together to share PiperWai with the world so that anyone seeking a natural, gentler alternative to their daily essentials could finally find it. SAFE, PURE, ORGANIC, ODOR AND WETNESS ABSORBING FORMULA PiperWai works with your body chemistry, not against it (like the synthetic fragrances in conventional deodorant do), so the goal is to neutralize odor - not just cover it up. Essential oils are very powerful and have a variety of therapeutic uses. That's why we dilute the entire essential blend less than 1% of the overall formula (with each individual oil diluted less than 0.1%), making PiperWai safe for every body including children and pregnant and nursing women.