EFFECTIVE ODOR CONTROL - Specially made for those with sensitive skin, our baking soda-free deodorant uses zinc and magnesium to fight odor naturally. Organic arrowroot powder absorbs moisture so you stay dry and fresh. Get powerful all-day odor protection without aluminum. | LAVENDER - Sooth away stress with this sweet, herbal scent featuring subtle floral notes from essential oils. Pretty Frank natural deodorant is easy to use with just 1-2 swipes and pure enough to put anywhere. Use it on your pits, bits, feet - wherever you need odor protection. | ALL NATURAL & ORGANIC - Our deodorants use a base of moisture-rich, organic coconut oil and organic shea butter to soothe your skin. We vow to use only premium, food-grade, organic ingredients with consistent quality checks. | NO B.S. (bad stuff) - we mean it! No Aluminum, No Parabens, No Synthetic Fragrance, No Petroleum, and our products are Gluten Free, Non-GMO, and Cruelty Free Certified by Leaping Bunny. Our handcrafted formula has stayed the same for over a decade and all products are made in the USA. | NO GREENWASHING - All of our packaging and shipping materials are 100% recyclable and eco-friendly. Additionally, Pretty Frank uses either water-free or water-less formulas. We have saved over 40k gallons of water! We're proud to help preserve one of earth's most precious resources.