The Only Paraben & Sulfate Free, PETA Approved Cruelty Free & Vegan Purple Conditioner on Amazon! Contains intense violet pigments to counteract unwanted yellow hues. Suitable for use on blonde, platinum and gray/silver hair. | Remove brassy & yellow tones: Purple Conditioner also detangles your locks, moisturizes, reducess frizz, repairs split ends. Leaving your hair soft, silky, radiant and shiny. | Say no to dry and damaged blonde hair: A super hydrating formulation of natural oils in the purple hair conditioner provides intense nourishment for colour-treated blonde hair to strengthen and smooth dry and damaged hair strands while deep violet-pigment tones hair to neutralise yellow and brassy hues. | Salon finish: Get salon fresh colour with the radiance and shine you would expect from a professional treatment. Our purple conditioner uses an effective blend of violet pigments to boost the vibrance of your stressed-out tresses, while our oil rich formula smooths the hair follicle to enhance manageability and avoid breakages between salon visits. | Environmentally Responsible Beauty: This conditioner has been designed to maintain optimum hair health and shine and the best news is BOLD UNIQ strives to give you sustainable beauty choices! We're proud to be Paraben and Sulfate free. PETA-approved, cruelty-free and 100% vegan. And that's not all our bottles and jars are made of Post Consumer Recycled Plastic. Committed to healthy hair and a healthy environment.