Want the London look? Rimmel London brings you the Exaggerate Blackest Black Waterproof Eye Definer so you can live it up in style. This revolutionary eyeliner delivers an intense finish that is perfect for creating a smouldering and sexy eye look whether you're out for business or pleasure. Draw bold lines to highlight your eyes in just a single stroke. The formula is waterproof and colour-intense for a look that lasts. The Exaggerate Eye Definer is the perfect mainstay of any eyewear collection and a great gift for women who want to achieve the London look. Rimmel is the UK’s Number 1 makeup brand and the face of London style. We live for the riot of colour on the streets. For the vibrant clubs and the hidden bars. We devour the music and the energy and come back for more. Rimmel believes in fashion without rules and values every individual interpretation of beauty. Rimmel’s extensive range of hot looks and cool prices is kept bang up-to-date with new products and packaging launching all the time. Our products are creative and fashion-forward. Versatile and accessible. They are designed to encourage experimentation and self-expression. Live the London look.