New: Schwarzkopf Keratin Blonde Hair Dye 11.51 Warm Blonde, Hi-Lift Permanent Color - Professional Quality Blonde Formula; this hair dye mask provides rich, striking color on all hair textures - while reducing hair damage*. The Schwarzkopf Keratin Blonde Warm Blonde formula leaves texture defined for all hair types - our 3-step Bond Enforcing System creates bonds and strengthens your hair, leaving your hair 5x** stronger after coloring; in addition, this Warm Blonde hair color for women provides up to 4 levels of lift and helps to reduce hair damage for up to 80% less breakage vs. untreated hair. Discover our 3-step Bond Enforcing System, which strengthens your hair making it 5x more resistant to breakage*: step 1 - our protective pre-color serum conditions the hair before toning for a more even color result from root to tip; step 2 - our professional quality color contains apricot oil and keratin protein, lifts up to 4 levels to lighten and tone your hair in one step; step 3 - our moisturizing conditioner contains K-Bond Plex (R) technology, which repairs the inner hair structure and coats the hair surface after the coloring process, to give you a healthy looking blonde color; Schwarzkopf Keratin Blonde's hi-lift shades lift up to 4 levels without bleach for a brilliant blonde! The long-lasting formula leaves hair with rich, striking color for up to 8 weeks based on 5 shampoos per week, and Keratin Blonde also reduces frizz by providing humidity resistance for 72 hours***. Established in 1898, Schwarzkopf has 125+ years of hair expertise, providing professionally-inspired hair color at home; so, for visibly healthy-looking hair in one application, try Schwarzkopf Keratin Blonde Permanent Hair Dye in shade 11.51 Warm Blonde - available now! (* against combing breakage on damaged hair vs. a non-conditioning shampoo; *against combing breakage on damaged hair vs. untreated; *** vs. untreated hair in high humidity conditions)