Acts as hair toner for blonde hair to reduce brassy color; lightens dark blonde without bleach. Color cream includes Plex hair treatment that protects, rebuilds, and restores your hair's structure | Cool blond hair dye; for a full head, covers grey, root touch-ups, highlights, ombre, and balayage. For all hair types: Afro, Asian, Caucasian, and chemically treated. Hair color for women and men | Vegan, cruelty-free blonde hair dye. UK and European-endorsed cosmetic standard professional ingredients in a smooth cream for home use. Part of the award-winning Smart Beauty hair color collection | Mess-free application. Mix the blonde color cream and developer in the provided bottle, evenly apply with the precision nozzle, and work through with gloved hands for a non-drip coloring experience | Smart Beauty is an innovative family-owned British business that produces premium vegan hair dye coloring kits. Committed to non-animal testing, ethical practice, and minimal environmental impact

✅ PERMANENT HAIR DYE: Blonde permanent hair lightener with added creamy color toner, a perfect solution to blend, cover grey or silver or thinning hair. | ✅ PLEX HAIR ANTI-BREAKAGE TECHNOLOGY: Helps nourish and rebuilds the micro-bond fiber structure of your hair making it healthier and stronger. | ✅ EASY TO USE: Inside the home color kit is an informative step-by-step guide on how to color your hair and links to further helpful guides. | ✅ NON-DRIP FORMULATION: In the application bottle, mix the color cream with the cream developer, apply using the nozzle & blend with protected fingers. | ✅ BEST RESULTS: Apply to clean light to mid-brown hair. If your hair is darker the result will not be as visible or will not provide your desired shade. | ✅ 100% GREY COVERAGE: For full head application and root regrowth (Thick or hair longer than 20cm may need two packs) | ✅ VEGAN & CRUELTY FREE HAIR DYE: We at Smart Beauty take responsibility for our impact on society and the planet.

✅ PERMANENT BROWN HAIR DYE: Beautiful and deep shade of 4.0 Brown Hair Color, for dark blonde to mid-brown hair. | ✅ WITH ADDED SMART PLEX ANTI HAIR BREAKAGE TECHNOLOGY: Helps nourish and rebuild the micro-bond fiber structure, making the hair healthier & stronger. | ✅ EASY TO USE: Inside the home color kit is an informative step-by-step guide on how to use this Espresso Brown hair dye kit to color your hair and links to further helpful guides. | ✅ NON-DRIP FORMULA: Mix the color cream with the cream developer in the bottle, apply using the nozzle & blend into the hair with gloved fingers. | ✅ BEST RESULTS: Apply to dark blonde to black hair. If your hair is darker the result will not be as visible or will not provide your desired shade. | ✅ 100% GREY COVERAGE: For full head application and root re-growth (Thick or hair longer than 20cm may need two packs) | ✅ VEGAN & CRUELTY-FREE BROWN HAIR DYE: We at Smart Beauty take responsibility for our impact on society and the planet.

✅ PERMANENT HAIR DYE: Beautiful subtle and shimmery shade of Deep Amber Hair Color, for light to mid-brown hair | ✅ PLEX HAIR ANTI-BREAKAGE TECHNOLOGY: Helps nourish and rebuilds the micro-bond fiber structure of your hair making it healthier and stronger | ✅ EASY TO USE: Inside the home color kit is an informative step-by-step guide on how to color your hair and links to further helpful guides. | ✅ NON-DRIP FORMULATION: In the application bottle, mix the color cream with the cream developer, apply using the nozzle & blend with protected fingers | ✅ BEST RESULTS: Apply to clean light to mid-brown hair. If your hair is darker the result will not be as visible or will not provide your desired shade. | ✅ 100% GREY COVERAGE: For full head application and root regrowth (Thick or hair longer than 20cm may need two packs) | ✅ PPD FREE, VEGAN & CRUELTY FREE HAIR DYE: We at Smart Beauty take responsibility for our impact on society and the planet.

Transform light blonde bleached hair to a striking new look with our demi-permanent metallic silver hair dye coloring kit, with a plex hair care to protect, rebuild, and restore your hair's structure | Metallic Silver Demi-permanent hair dye; for a full head of color, cover grey, root touch-up, balayage, undertones, lowlights. For all hair types including chemically treated, Afro, Asian, men, women | Vegan, cruelty-free silver hair dye. Using UK and European approved cosmetic standard ingredients blended into a smooth cream for home use. Award-winning Smart Beauty hair color collection | Mess-free application. Mix the silver color cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip coloring experience | Smart Beauty is a customer focused independent-owned British business that produces premium vegan hair dye coloring kits. Committed to non-animal testing, ethical practice, minimal environmental impact