There has never been a better product to help you go transform your hair color with Smart Beauty Deep Amber hair dye permanent with added Smart Plex Anti-Breakage formulation to protect and strengthen your hair during and after coloring. Using the latest salon quality hair coloring technology, we make it accessible and affordable for home use. Smart Beauty Deep Amber permanent hair dye is suitable for new color users or to cover root growth, cover grey and refresh or change hair color. To achieve the optimum shade please refer to the shade chart, as your current hair color will affect the finished color result. What is Smart Plex? You may have seen ‘plex’ in professional salons. Described as ‘the single most important development in hair color’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fibre structure of your hair making it healthier and stronger. Smart Colour Plex is blended into our hair dyes to treat and tone the hair at the same time. This kit contains 50ml of Smart Beauty Deep Amber permanent hair color with added Smart plex, a 75ml bottle of Smart Color activator cream, a pair of protective gloves and an easy to follow illustrated step by step instruction leaflet. Our mission is to inspire and guide our customers to have a good and trusted experience with our unique range of hair colors. We have been making hair colors for over 15 years and are exceptionally proud of them. At Smart Beauty we source and manufacture responsibly, being mindful of the impact on our society and planet.