There has never been a better product to help you go blonde. Transform your hair color with Smart Beauty Platinum Blonde hair dye permanent with added Smart Plex Anti-Breakage formulation to protect and strengthen your hair during and after coloring. What is Blonde Smart Plex? You may have seen ‘plex’ in professional salons. Described as ‘the single most important development in hair color’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fiber structure of your hair making it healthier and stronger. Smart Blonde Plex is blended into our hair dyes to treat and tone the hair at the same time. Using the latest salon quality hair coloring technology, we make it accessible and affordable for home use. Smart Blonde Creamy is recommended solution to root touch-up, blend or cover grey, silver, or thinning hair. To achieve the optimum creamy shade the product should be applied to light to medium blonde hair. This product can also be used on black, dark brown and blonde hair to create salon techniques, such as highlights, balayage, streaks, and undertones. For all hair types, including chemically treated, Afro, Asian, men, and women. With darker hair, the creamy toner result will not be as visible. This kit contains 50ml of Smart Beauty Creamy permanent hair color with added Smart plex, a 100ml bottle of Smart Color activator cream, a pair of protective gloves and an illustrated step by step instruction leaflet. We want you to have a positive experience with our hair color; each pack contains an easy to follow illustrated instruction leaflet. This Platinum Blonde Hair dye is part of the Smart Beauty permanent blonde hair dye collection, Also in the range is Creamy Blonde, Ash Blonde and Honey Blonde. Also in the collection are vibrant colors such as Amethyst Purple, Hollywood Red, Sapphire and Pure Black.