FAQ's: The NogginStik isn't designed to constantly stay on. It will turn on for about 40 seconds at a time when gently shaken or tapped. It will turn off after a period of inactivity. Please refer to product "FAQ" picture on the detail page for common questions related to the use and care of your NogginStik. | BABY REGISTRY “MUST HAVE” - The award-winning NogginStik Developmental Light-up Rattle was designed by early childhood experts to help parents, caregivers and early intervention therapists begin encouraging critical early milestones in infants. | ENCOURAGES KEY MILESTONES - The patented NogginStik lights up a soft red, blue and green to promote visual stimulation and encourage visual tracking skills. The base of the NogginStik makes a soft rattle sound to please the ears. It has an easy to hold handle for mastering grasping and fun textures to delight the sense of touch. Ages 0m+ BPA, PVC, PHTHALATES, AND LEAD FREE. | PROMOTES BRAIN & SENSORY DEVELOPMENT - Your baby’s learning journey begins at birth. Simple interactions early on can help your child succeed later in life. The best part? It takes only a few minutes and a simple toy to help you start laying the foundation from day one. The NogginStik is an educational tool that will guide you through activities and interactions that will promote healthy brain development and bring enjoyment between you and your child. | WHAT SHOULD MY BABY BE DOING? - This is a question all parents ask. While all little ones develop in their own individual and unique way and at their own rate, there are certain developmental milestones to look for. Developmental milestones are skills most children achieve by a certain age. | INCLUDES AN ILLUSTRATED PARENT GUIDE TO BABY’S MILESTONES in every SmartNoggin product. Each Parent Guide includes a milestone checklist for the first 12 months, helping to know when to expect milestones. | AWARD-WINNNG - The NogginStik has been awarded multiple toy industry awards including: The Oppenheim Platinum Award, The Oppenheim SNAP Award, The Bump’s Best of Baby Award, Parent’s Choice Approved Seal, National Parenting Publications Awards, The National Parenting Center Seal of Approval, PAL Award Top 10 Toys, Dr. Toys 10 Best Toys, Seriously STEM Award.