What Makes This So Good? - Once you are the Bawse, you never settle for less. Vegan and Never Tested on Animals. You are a woman who does not settle. You want it all. You want the lipstick that looks good on you and is good for you. Well, you have come to the right place. Our lipstick is vegan and CRAZY pigmented. To make sure you can handle that punch of color, read our tips below: 1. Make sure lips are a smooth surface (an easy way to do this is to take a hot towel and give your lips a quick steam and wipe) 2. Start in the corner of the lip and stroke towards cupids bow. 3. Blot. (this will give you more staying power). 4. Reapply, thickening the application from the first coat. 5. Look in the mirror and be amazed at how amazing you are. Formulated with Purpose and Integrity. Our products are made of a unique blend of natural ingredients and then loaded with pigment to give you kick-ass colors. Each lipstick is enriched with shea butter, avocado oil, coconut oil and vitamin E for maximum moisture without added fragrance. Our five-star must-haves make high impact beauty easy. Pigments that pop. Hues that hit different. Budge-proof shades that won’t stop. Meet Melissa Butler. Wall Street expat. Shark Tank reject. Trails blazed. Bar raised. Proudly self-made. Fed up with the toxic one-shade-fits-most beauty industry, the self-made CEO, Melissa Butler, turned her frustration into action-stepping off the lucrative but soulless corporate ladder and into her Brooklyn kitchen to whip up vibrant vegan lipstick. A rejection on Shark Tank only fueled Melissa’s tenacious spirit-motivating her to reclaim power over her own dream. She grew The Lip Bar beyond lipstick to TLB: award-winning maximum impact, minimal effort beauty must haves for all. Founded by Women of Color, Designed for Your Color, 100% Vegan and Cruelty Free, and Non-Toxic Ingredients and People. Cosmetic and Skincare products for all shades of life.