WHAT MAKES WATERCOLORS SHAMPOOS SO UNIQUE? 3-in-1 Color Depositing Shampoo - Cleanses, Conditions and Refreshes Color: Replace the color that has faded from your hair! Intensify while cleansing and conditioning with every wash. Restore and Rejuvenate color treated hair in one wash! | ADVANCED TECHNOLOGY THAT MAKES A DIFFERENCE! Developed with cutting edge technology to provide the most intense deposit of direct dye in a shampoo ever! Vibrant color and amazing conditioning effects are achieved by using complex direct dyes delivered by cationic conditioners allowing the shampoo to live in the 5.3-5.8 pH range. | WE BELIEVE IN RESPONSIBLE BEAUTY! Made in the USA & Cruelty-free: 100% Cruelty-free, never tested on animals while delivering results with No Sulfates, No Parabens, No Peroxide, No Salt, PPD and PTD free! | THE STORY OF COLOR DEPOSITING SHAMPOO! Watercolors Shampoo creates hair color and eliminates fading, keeping colors intense, bright, shiny and on-tone . Excels at providing temporary fashion colors on natural level 7 and pre-lightened hair. This is a color refresher that boosts your vibrant tones in between salon visits, keeping your hair looking fresh, shiny and soft. | HOW DO I BUILD COLOR INTENSITY: Enjoy striking colors, vibrant shiny hair in every wash! Leave it on for 10 to 15 minutes for a more amplified effect, or 2 to 5 minutes for a less intense look, or rinse immediately for a subtle touch-up! Can be used everyday or when needed.