THE EYES HAVE IT: Bold, neutral, stand out or blend in—it is your choice! The wet n wild Color Icon Eyeshadow Palette with 10 pigment-rich shades, lets you create subtle, shimmering, or sultry looks. | ICONIC LOOKS: This versatile eyeshadow palette features a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail—including matte transitional shades for impeccable blending. | BEST FACE FORWARD: From bronzer & blush to primer, highlighter, natural finish powder, & concealer, we've got you covered & photo ready for your next big thing. You've met your true makeup match! | ALWAYS CRUELTY FREE: wet n wild is 100% cruelty free, & always has been! We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes & more. | STAY WILD: wet n wild is the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, & economic statuses. No matter who or where you are in life, we have a product for you!

wet n wild is adding to the legendary collection of Mega Glo Highlighting Powders with two NEW shades. | These beautiful highlighters will guarantee your makeup look is always Mega Glo-rious! Infused with ultra-reflective and micro-fine pearl pigments, this baked powder is everything you need to shine radiantly from the inside out. | Highly pigmented, Smooth Texture, Blendable | Cruelty-free, fragrance-free, gluten- free, and vegan.

All Day Wear: Apply this concealer and rest assured that your looks remain fresh throughout the day | Buildable Coverage: Buildable from medium-to-full, this concealer blends seamlessly while blurring blemishes and other imperfections | Matte Finish: Enjoy rich color that applies evenly, while leaving a gorgeously soft matte finish | Nourishing Ingredients: Formulated with hydrating ingredients like Shea Butter, Licorice Root Extract, and Mango Seed Butter, this nourishing formula helps keep your skin soft and moisturized | Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free

Fill and Define: Clean up and fill in your brows with the help of this ultra-precise brow liner. No matter what your brow shape or style, this brow pencil fills in the gaps leaving you with nothing but sleek looks. | Matches Natural Colors: Available in multiple shades to match natural hair colors, it's easy to fill in your brows while still maintaining a natural and beautiful look. | Tames and Teases: The attached spoolie brush makes it simple to brush, tame, define, and tease your brows to exactly the shape and style you're looking for. | Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

Fill and Define: Clean up and fill in your brows with the help of this ultra-precise brow liner. No matter what your brow shape or style, this brow pencil fills in the gaps leaving you with nothing but sleek looks. | Matches Natural Colors: Available in multiple shades to match natural hair colors, it's easy to fill in your brows while still maintaining a natural and beautiful look. | Tames and Teases: The attached spoolie brush makes it simple to brush, tame, define, and tease your brows to exactly the shape and style you're looking for. | Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

Mega Last High Shine Lipstick: This lush lipstick is infused with Murumuru Butter, Mango Butter, and Sunflower and Watermelon Seed Oils to nourish lips while delivering long wearing buildable lip color | Perfect Your Pout: Available in 13 Cruelty-free, Gluten-free, and Fragrance-free shades, this long wearing, creamy lip color has a buildable formula that glides on easily and won't feather or bleed | Best Face Forward: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you covered and photo ready for your next big thing. You've met your true makeup match | Always Cruelty Free: We are 100% cruelty free and always have been! We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes and more | Stay Wild: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you

Mega Last High Shine Lipstick: This lush lipstick is infused with Murumuru Butter, Mango Butter, and Sunflower and Watermelon Seed Oils to nourish lips while delivering long wearing buildable lip color | Perfect Your Pout: Available in 13 Cruelty-free, Gluten-free, and Fragrance-free shades, this long wearing, creamy lip color has a buildable formula that glides on easily and won't feather or bleed | Best Face Forward: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you covered and photo ready for your next big thing. You've met your true makeup match | Always Cruelty Free: We are 100% cruelty free and always have been. We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes and more | Stay Wild: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you

Mega Last High Shine Lipstick: This lush lipstick is infused with Murumuru Butter, Mango Butter, and Sunflower and Watermelon Seed Oils to nourish lips while delivering long wearing buildable lip color | Perfect Your Pout: Available in 13 Cruelty-free, Gluten-free, and Fragrance-free shades, this long wearing, creamy lip color has a buildable formula that glides on easily and won't feather or bleed | Best Face Forward: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you covered and photo ready for your next big thing. You've met your true makeup match | Always Cruelty Free: We are 100% cruelty free and always have been! We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes and more | Stay Wild: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you

Mega Last High Shine Lipstick: This lush lipstick is infused with Murumuru Butter, Mango Butter, and Sunflower and Watermelon Seed Oils to nourish lips while delivering long wearing buildable lip color | Perfect Your Pout: Available in 13 Cruelty-free, Gluten-free, and Fragrance-free shades, this long wearing, creamy lip color has a buildable formula that glides on easily and won't feather or bleed | Best Face Forward: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you covered and photo ready for your next big thing. You've met your true makeup match | Always Cruelty Free: We are 100% cruelty free and always have been! We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes and more | Stay Wild: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you

Mega Last High Shine Lipstick: This lush lipstick is infused with Murumuru Butter, Mango Butter, and Sunflower and Watermelon Seed Oils to nourish lips while delivering long wearing buildable lip color | Perfect Your Pout: Available in 13 Cruelty-free, Gluten-free, and Fragrance-free shades, this long wearing, creamy lip color has a buildable formula that glides on easily and won't feather or bleed | Best Face Forward: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you covered and photo ready for your next big thing. You've met your true makeup match | Always Cruelty Free: We are 100% cruelty free and always have been. We also carry vegan makeup and tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes and more | Stay Wild: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you

Mega Last High Shine Lipstick: This lush lipstick is infused with Murumuru Butter, Mango Butter, and Sunflower and Watermelon Seed Oils to nourish lips while delivering long wearing buildable lip color | Perfect Your Pout: Available in 13 Cruelty-free, Gluten-free, and Fragrance-free shades, this long wearing, creamy lip color has a buildable formula that glides on easily and won't feather or bleed | Best Face Forward: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you covered and photo ready for your next big thing. You've met your true makeup match | Always Cruelty Free: We are 100% cruelty free and always have been! We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes and more | Stay Wild: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you

Your Lips on Cloud 9: Pump up your pout with the help of this high-pigment, high-impact lipstick infused with sweet and bouncy Marshmallow Powder. This liquid lipstick is ultra-creamy, so you can achieve gorgeous color in a single swipe | Lip-Loving Ingredients: We added ingredients like Argan Oil, Avocado Oil, and Vitamin E to help keep your lips nourished and happy | Matte Finish: Enjoy rich color that applies evenly, while leaving a gorgeously soft matte finish | Ultra-Hydrating: Formulated with Sodium Hyaluronate, this lip mousse provides intense moisturizing relief while simultaneously smoothing the appearance of fine lines | Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free

A silky weightless setting powder with a touch of sheer coverage to set makeup for lasting wear | Goes on evenly, blends effortlessly and provides smooth application | Creates a soft-focus effect to subtly blur the look of fine lines and imperfections | Translucent - most suitable for fair to medium and tan skin tones or for baking | Cruelty-free, gluten-free and fragrance-free

Light-Coverage Matte Finishing Powder: Complete your look while adding a matte finish with this light-coverage finishing powder. | Clarifies and Refines: Ingredients like Tea Tree Extract and Witch Hazel help to clarify the skin while reducing redness and the appearance of pores, as it leaves your face feeling fresh and toned. | Skin-Loving Ingredients: Formulated with a nourishing blend of soothing ingredients like Chamomile Extract, Seabuckthorn, Oatmeal, Vegetable Collagen, Eucalyptus Oil, and Vitamin E, this finishing powder helps to soften and condition the skin, while leaving it more hydrated, and looking plumper and more elastic. | For All Skin Types: Whether you have naturally dry, oily, or combination skin, this powder works wonders on any skin type. | Cruelty-Free and Vegan: Wet n Wild makeup products are never tested on animals and are always cruelty-free.

Light-Coverage Matte Finishing Powder: Complete your look while adding a matte finish with this light-coverage finishing powder. | Clarifies and Refines: Ingredients like Tea Tree Extract and Witch Hazel help to clarify the skin while reducing redness and the appearance of pores, as it leaves your face feeling fresh and toned. | Skin-Loving Ingredients: Formulated with a nourishing blend of soothing ingredients like Chamomile Extract, Seabuckthorn, Oatmeal, Vegetable Collagen, Eucalyptus Oil, and Vitamin E, this finishing powder helps to soften and condition the skin, while leaving it more hydrated, and looking plumper and more elastic. | For All Skin Types: Whether you have naturally dry, oily, or combination skin, this powder works wonders on any skin type. | Cruelty-Free and Vegan: Wet n Wild makeup products are never tested on animals and are always cruelty-free.

Light-Coverage Matte Finishing Powder: Complete your look while adding a matte finish with this light-coverage finishing powder. | Clarifies and Refines: Ingredients like Tea Tree Extract and Witch Hazel help to clarify the skin while reducing redness and the appearance of pores, as it leaves your face feeling fresh and toned. | Skin-Loving Ingredients: Formulated with a nourishing blend of soothing ingredients like Chamomile Extract, Seabuckthorn, Oatmeal, Vegetable Collagen, Eucalyptus Oil, and Vitamin E, this finishing powder helps to soften and condition the skin, while leaving it more hydrated, and looking plumper and more elastic. | For All Skin Types: Whether you have naturally dry, oily, or combination skin, this powder works wonders on any skin type. | Cruelty-Free and Vegan: Wet n Wild makeup products are never tested on animals and are always cruelty-free.

Light-Coverage Matte Finishing Powder: Complete your look while adding a matte finish with this light-coverage finishing powder. | Clarifies and Refines: Ingredients like Tea Tree Extract and Witch Hazel help to clarify the skin while reducing redness and the appearance of pores, as it leaves your face feeling fresh and toned. | Skin-Loving Ingredients: Formulated with a nourishing blend of soothing ingredients like Chamomile Extract, Seabuckthorn, Oatmeal, Vegetable Collagen, Eucalyptus Oil, and Vitamin E, this finishing powder helps to soften and condition the skin, while leaving it more hydrated, and looking plumper and more elastic. | For All Skin Types: Whether you have naturally dry, oily, or combination skin. | Cruelty-Free and Vegan: Wet n Wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free. | Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Buildable Coverage: Watch as lines and imperfections fade away. This lightweight hydrator features buildable seamless coverage from sheer to medium. | Intensely Hydrating: A dream come true for normal and dry skin, this tinted hydrator is lightweight, moisturizing, and nourishing, leaving your skin happy and beautiful. | Semi-Matte Finish: Improve your complexion in an instant while achieving a soft semi-matte finish that leaves a perfect base for any makeup routine. | Multiple Shades: With so many colors available, it's easy to find a perfect color match for your unique skin tone. | Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

Buildable Coverage: Watch as lines and imperfections fade away. This lightweight hydrator features buildable seamless coverage from sheer to medium. | Intensely Hydrating: A dream come true for normal and dry skin, this tinted hydrator is lightweight, moisturizing, and nourishing, leaving your skin happy and beautiful. | Semi-Matte Finish: Improve your complexion in an instant while achieving a soft semi-matte finish that leaves a perfect base for any makeup routine. | Multiple Shades: With so many colors available, it's easy to find a perfect color match for your unique skin tone. | Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

Buildable Coverage: Watch as lines and imperfections fade away. This lightweight hydrator features buildable seamless coverage from sheer to medium. | Intensely Hydrating: A dream come true for normal and dry skin, this tinted hydrator is lightweight, moisturizing, and nourishing, leaving your skin happy and beautiful. | Semi-Matte Finish: Improve your complexion in an instant while achieving a soft semi-matte finish that leaves a perfect base for any makeup routine. | Multiple Shades: With so many colors available, it's easy to find a perfect color match for your unique skin tone. | Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.