THE DETAILS: oVertone Haircare's Rose Gold Deep Conditioner is the perfect on-trend hue and works best on platinum or light blonde starting shades. This hydrating pigmented conditioner deposits color without bleach or lighteners. All oVertone products are curl-friendly and effective on all hair types, including human hair wigs and protective styles. Vegan, cruelty-free, and free of ammonias, parabens, and sulfates. Rose Gold mixes well with Orange, Pink, Red, and Purple. | WHY YOU'LL LOVE IT: oVertone's Coloring Conditioners are our one-and-done solution for achieving and maintaining head-turning hair color. Use it to achieve your ideal hue or re-apply anytime your hair needs a boost in color and moisture. Our pigmented conditioners contain no harmful chemicals — no peroxide, no ammonia, no heavy alcohols, and nothing that will dry out or damage your hair, making them a healthy alternative to box dye. | HOW TO USE: Apply your Coloring Conditioner to wet or dry hair – we recommend dry hair for maximum color deposit! Leave on for 10-15 minutes before rinsing thoroughly with warm or hot water to reveal shiny, healthy color. Style hair as usual. That's it! Reapply whenever hair feels dry or needs a surge of extra color. | WE MAKE HAIR HEALTHY: Our semi-permanent coloring conditioners use your hair's existing porosity to gently deposit pigment. Our formulas boast naturally beneficial ingredients, including coconut oil, shea butter, and avocado oil. All of our products are certified vegan and cruelty-free. We only work with U.S.-based suppliers who have cruelty-free and vegan processes that encompass their entire supply chain. Whenever possible, our ingredients are organically and/or sustainably sourced. | ABOUT THE BRAND: oVertone Haircare Co-founders Maegan Scarlett and Liora Dudar were in their 20s when they decided they'd had enough of the fading and constant damage that came with having vibrant hair color. Together, they created a product they had always wanted: a hair-healthy, semi-permanent alternative to dye that achieves and maintains head-turning hair colors. Now consumers are able to skip the box dye and pricey salon touch-ups and instead condition their way to a vibrant, healthy hue!